January 2025: the real estate, tourism and hospitality press review
Last update : 3 February 2025
We present our January press review. Through a rigorous selection of the most significant news and studies, we explore the trends and analyses currently influencing the real estate, tourism, and investment sectors. Among the topics covered this month: the confirmed rebound of the commercial real estate market at the end of 2024, changes in real estate lending rates, new strategies for luxury players in 2024, and major investments in the tourism sector, including emblematic projects in the Alps. Find out how these trends are shaping the outlook for 2025 and beyond, while highlighting key opportunities for professionals and investors alike.
Promising season for French ski resorts
Thanks to optimal snow conditions and favorable weather, French ski resorts are experiencing a highly encouraging start to the season. According to the National Association of Mountain Resort Mayors (ANMSM), occupancy rates reached 85% during the holiday period. High-altitude regions, particularly in the Alps and Pyrenees, stand out. This performance signals a much-anticipated recovery after several seasons impacted by the pandemic, with industry professionals remaining optimistic for the rest of the winter.
SBM expands to Courchevel with Monte-Carlo One
The Société des Bains de Mer (SBM) of Monaco is expanding to Courchevel with the Monte-Carlo One, formerly the Palace des Neiges, a luxury project set to open in winter 2026/2027. This new establishment will feature 40 suites, a gourmet restaurant, and high-end amenities to attract discerning international clientele. This opening represents a major step in SBM’s diversification strategy, aiming to strengthen its presence in exclusive mountain destinations while maintaining its Monegasque elegance.
Real estate: recovery after two years of decline
The real estate market is showing encouraging signs of recovery after two years of decline. This resurgence is driven by lower interest rates and growing demand in suburban areas. However, challenges remain, with high property prices persisting in major cities. Experts advise cautious investments, emphasizing areas with strong growth potential and accessible infrastructure. This recovery could open new opportunities in the sector, but caution is necessary as the market continues to evolve.
Luxury 2025: 5 key trends to watch
In 2024, luxury is shaped by five major trends. Ultra-personalized travel appeals to customers seeking unique experiences. Sustainability becomes a standard with eco-conscious initiatives in hospitality and fashion. Technology, including NFTs and the metaverse, redefines brand interactions. Moreover, Asian markets, especially China, continue to dominate, while younger generations are redefining luxury by prioritizing authenticity and social impact.
Edmond de Rothschild Europa: 2024 target raised
Edmond de Rothschild REIM France, led by Kristelle Wauters, announces an upward revision of the distribution target for the Europa SCPI in 2024, now exceeding 8%. This performance is driven by strategic acquisitions in growing sectors such as offices and logistics real estate across Europe. Fundraising has already reached record levels since its launch in April 2023, positioning this SCPI as a key player for investors seeking yield and diversification.
Belambra: optimism and caution for 2025
Alexis Gardy, president of Belambra, highlights a strong 2024, driven by a successful summer and promising signs for winter. However, he emphasizes caution given economic and geopolitical uncertainties. Belambra continues investing in customer experience and sustainability to stay competitive in a challenging market. Cost optimization and innovation remain top priorities to bolster the company’s resilience.
Key hospitality tech trends to watch in 2025
The hospitality industry is undergoing a major tech transformation. AI and machine learning are revolutionizing guest experiences, while IoT, VR, and robotics automate and personalize services. Revenue management tools and data analytics enhance pricing strategies, and cybersecurity takes center stage. Concurrently, sustainable tech solutions like smart thermostats and waste reduction tools are evolving, making sustainability a key strategic pillar.
Mortgage rates: declining trends in 2025
The mortgage market in 2025 shows promising signs, with interest rates trending downward. This environment benefits first-time buyers, enhancing affordability and boosting transactions. However, banks remain cautious, favoring strong borrower profiles. The decline in rates may invigorate the sector after two years of slowdown, but experts stress the need for careful management, given ongoing macroeconomic uncertainties.
Club Med: Serre Chevalier revamped for a new era
After nine months of work and a €50 million investment, Club Med Serre Chevalier has unveiled a fresh new look. The renovation includes modernized rooms, redesigned communal spaces, and sustainable facilities, with a strong focus on delivering a premium guest experience. This project aligns with the brand’s upscale strategy, aiming to attract discerning international clients while promoting ecotourism and mountain activities.
Commercial real estate: rebound confirmed in Q4 2024
The French commercial real estate market confirmed a rebound in Q4 2024, with investment volumes reaching €12.1 billion, comparable to 2023, according to ImmoStat. This recovery, initiated in Q3, is driven by the office and logistics segments. However, a full recovery is expected only from 2026, as investors remain cautious amidst economic uncertainties. Experts highlight a growing focus on responsible investments and technological innovation.
2025: The year of innovation in hospitality?
In 2025, enterprise platform solutions are reshaping hospitality by centralizing guest data and optimizing operations. These solutions enable enhanced personalization through unified profiles and first-party data, which is vital amid third-party data restrictions. Cloud platforms are critical to integrating disparate systems, improving efficiency, and reducing costs. This shift, combined with AI and predictive analytics, enhances guest satisfaction and competitive advantage.
Minor Hotels launches its first Alpine hotel
Minor Hotels is launching its first Alpine hotel, the NH Collection Alagna Mirtillo Rosso, set to reopen in March 2025 following renovations. Offering a premium experience, the hotel aims to attract mountain enthusiasts with modern amenities and direct access to the slopes. The brand focuses on combining comfort, luxury, and closeness to nature to meet the expectations of discerning international guests, while integrating sustainable development practices.
Date de première publication : 3 February 2025
